Sentiment Based Quick Traits

User generated content for eCommerce, including user reviews, is a fast growing data. A medium sized retail website easily gets a few hundred reviews per product. For a large retailer, the number is close to one thousand and growing. While on one hand, this data contains a gold mine of information that can be used to sell products, on the other, it is very cumbersome for customers to go through a large number of reviews.

Results - customers are unable to make informed, confident purchase decisions.

We take the guess work out of purchase decisions by providing users an intuitive way of understanding the strengths and weaknesses of a product. This makes sure that the customers get to see the part of the review that is relevant to them and add products to cart with confidence.

Here are some differentiating features of our quick traits:

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